1 comment (Add your own)

1. Andrew Quarrie wrote:

I embrace the message of the video.
Its branding at its finest. Nokia is trying to reverse people's perception about the "4th screen", that mobile phones are anti- social devices. This makes them look like a socially responsible company, which builds brand loyalty and increase their phone sales over time. Why? Because everyone is talking about how socially disconnected we are as a culture, which is ironic - we're more connected now than ever - youtube, facebook, etc...
So they position their brand to be a part of the solution, before it affects their sales and future development in the mobile phone business.

On the flip side. We cannot control the insatiable appetite that exist for social interaction via technology. People are still communicating, but we (the Church) are more worried about face to face. Remember, Jesus left awhile ago, we haven't had a face to face in over 2000 yrs. In fact, there's a special blessing for those who have not seen yet believe (paraphrasing) . The Holy Spirit is our best connection to God's social network - He's mobile, reliable and insightful to name a few - yet invisible to the physical aspect our current existence.


Embrace all the screens or you will be out of the know. The natural progression of all things technological is to make people's lives easier - but more importantly, UNTETHERED - mobility (cordless freedom) is innovation now and future.
I carry my bible on my iPhone, which is pretty innovative, because you can comment on a verse and get feedback from a community of different view points.

Embrace it, understand it, build a strategy, use it for God's glory (as with all things).

http://www.silverpulp.com

Wed, January 28, 2009 @ 1:52 PM

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